IronPlanet appoints regional manager

Online auctioneer IronPlanet has appointed Jethran Roeten as the company’s new representative in the Benelux (Belgium, the Netherlands and Luxemburg) region.

Roeten will be responsible for trade of stock in the Benelux region. He joins from earthmoving and construction equipment export company Prima Equipment, where he was general sales manager.

Felipe Fernández-Urrutia Massó, IronPlanet Europe major accounts director, said, “Jethran has over 18 years’ experience working in the international used equipment industry, especially throughout Benelux – making him a perfect fit to grow IronPlanet’s business in this region. We are thrilled to have him on board, and I am sure his extensive skills will be a great asset to IronPlanet’s strategic vision of continued growth in EMEA’s markets.”