Jaston rebrands as Workx

10 April 2008

The acquisitive Netherlands rental company, Jaston Groep, re-branded all its rental divisions under the single Workx name on 1 January. The name change is part of an ambitious growth strategy at the company, which is backed by Netherlands private equity company H2 Equity Partners.

Jaston has been expanding dramatically in the last year, with recent acquisitions including HuurCenter (with 12 depots) and Cramo Nederland (10 depots), but will now operate under a single name throughout the Netherlands. Existing Jaston Groep brands such as PR Verhuur, Cramo Nederland, AA Verhuurcentrale, Jaston Steigerbouw and Hi-Reach will eventually disappear.

Arno de Nooij, the ex-Cramo Nederland managing director, is now managing director of Jaston's general rental division, while Jaston founder Arjan Jansen heads up the specialist divisions such as scaffolding, access, temperature control, portable toilets and hoists. (See also World Rental Report, page 27.)

Latest News
Maxim Crane Works names new COO
Starting his career with the company in 1999, Larry Lis has been promoted to chief operations officer.
London’s ‘Super Sewer’ finishes underground construction
A large portion of the civil build is now complete
Sitting down with incoming SC&RA president
J Rozum, operations manager at MSA Delivery Service, will serve as the 2024-2025 Association president.