JCB Power Products in UK acquisition

28 October 2015

The power generation business of construction equipment manufacturer JCB, JCB Power Products, has acquired UK diesel generator producer Broadcrown.

Established in 1976, Broadcrown specialises in diesel generators and power generation systems providing power from 6kVA to 30mVA. It has a 29000ft2 (2694m2) assembly and test facility at Hixon, near Stafford; as well as a 19000ft2 (1765m2) assembly plant in Newtown, Wales.

JCB said the new business, which employs more than 100 people, would operate under the name of JCB Broadcrown, and its products would be marketed as Broadcrown.

JCB Power Products director and general manager Jonathan Garnham said, “JCB Power Products already has an excellent generator range sold through a network of 150 dealers.

"This purchase offers us a fantastic opportunity to accelerate the growth of the JCB Power Products business by significantly extending the range. It also offers a great opportunity for the fuel-efficient JCB engine to power more generators.”

JCB Power Products began offering its own generator range in 2006 to coincide with the launch of the JCB engine. It now offers a range of over 200 generators from 8kVA to 3300kVA, 35% of which are powered by JCB’s engines.

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