JLG to rebrand Gradall telehandler line

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28 October 2008

JLG will rebrand its Gradall line of telehandlers at the end of 2008

JLG will rebrand its Gradall line of telehandlers at the end of 2008

JLG Industries will begin branding the Gradall telehandler name and product line under the JLG moniker at the end of the 2008 calendar year. According to Kirsten Skyba, vice president - global marketing at JLG, the same number of models will be available and the "famous blue color" will remain.

"The Gradall name has been an icon in the telehandler industry for decades, with a reputation built on reliability and performance," Skyba said. "The same number of models will be available and the equipment will continue to be built, serviced and sold with the high level of quality inherent in all JLG products."

JLG will continue to provide Ground Support on all existing Gradall branded telehandlers.

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