LiuGong expanding in Europe
By Joe Malone05 July 2016
LiuGong is investing and building its operations in Poland into its European headquarters, according to the company’s chairman, Zeng Guang’an, who spoke at the Chinese-Poland Business Forum, in Warsaw, Poland.
LiuGong Dressta – the company’s Polish arm – was formed in 2012 after Liugong acquired HSW’s civil machinery division Dressta, which has since seen LiuGong invest around US$140 million (€125.49 million) into its Polish operation.
The acquisition was designed to add to its portfolio of crawler dozers, and as a fast-track way to expand in the European market, it claimed.
Guang’an said, “We are investing and building our operations in Poland into our European headquarters. It includes R&D (research and development), purchasing, manufacturing, marketing and sales.
“In the past four-and-a-half years, LiuGong has invested heavily to build the core success factors to drive business improvement including technology and product line upgrades, quality improvement, risk management, supply-chain improvement and marketing promotion.”
Guang’an added that he was “very proud to say” that LiuGong’s resources and support over the last four years had allowed its investments in Poland to recover from near bankruptcy, to a viable, globally competitive business.
LiuGong Dressta has created 1,280 jobs and recruited employees from outside of Poland and around the EU. The company’s dozer market has since expanded in North America, Latin America, and Asia Pacific, said the company.