Livery update
Premium Content
24 April 2008
Caterpillar is replacing the familiar red beltline stripe on its equipment. The new ‘Power Edge' uses a red slash to highlight model numbers and the Cat logo.
The red beltline was first introduced in 1991, but has proved difficult to apply to all 700 of Cat's products - from work tools to mining trucks - in a consistent manner.
The first products to feature the new livery will be Cat's M-Series graders, and will be common across all products by next April's Bauma exhibition in Munich.
The case for electric construction equipment is now as much about productivity and business value as it is about sustainability
While excavators, loaders and TBMs dominate the spotlight, crawler aerial work platforms are quietly transforming how mining and tunnelling projects are built, maintained and operated.
KHL Content Studio’s Jon Abrahams on how a new identity may capture attention, but it’s understanding that builds trust