Looking to the future of rental

By ERA19 February 2020

Over the course of the past year, the ERA Future Group has been looking into the main trends that will influence the equipment rental industry in the next ten years.


The Futures Platform is an online tool that visualises trends on a foresight radar

Using the Futures Platform, an online tool that categorises trends and visualises them on a ‘foresight radar’, the Future Group identified technological changes as the most disruptive and likely to have the most immediate impact.

Adapting to the Fourth Industrial Revolution, an era of interconnectivity driven by digitalisation, robotics, automation, artificial intelligence, the internet of everything, biotechnology and big data, may be the biggest challenge facing the equipment rental industry in the immediate future.

If you are interested in knowing more about this topic, please read the ERA page in the combined April-May issue of IRN.

The Future Group is open to young managers from European rental companies, even if they are not a member of the ERA. For more information about the Future Group, please contact era@erarental.org or visit https://erarental.org/en/future-group.

Latest News
JLG: Market drivers indicate strong multi-year growth
JLG’s Q4 results break backlog records, OEM reports backlog up 652% vs. prior year to $2.8 billion
9 carbon reduction targets from equipment rental firms
As the race for the construction industry to reach Net Zero heats up, we take a look at the latest pledges from the rental sector to meet their targets…
New Aggreko initiative drives hydrogen power
Company is working with customers and partners to validate hydrogen use for temporary power