Multiple upgrades aim to reignite backhoe loader market for JCB
14 February 2024
JCB has this week unveiled its latest generation of backhoe loaders, with a large number of new features that aim to boost worldwide sales of the machine it launched 70 years ago.
Richard Brooks, JCB’s group product and innovation director, said to some extent, the backhoe loader had “fallen out of favour” with some of the company’s European customers.
“Some say it’s old technology,” he said, adding, “But we’ve been busy.”
Books said the engineers at JCB having been heavily focused on…