New Holland in North America expands services for rental companies

By Murray Pollok24 February 2009

New Holland Construction in North America is expanding the range of services it provides to rental companies under a new Rental Partner Program. The program will see dealers target rental companies of all sizes with a variety of finance options, including retail contracts and leasing options.

The program covers New Holland's entire range of products, including skid steer and compact track loaders, telehandlers, backhoe loaders, tractor loaders, crawler dozers, wheeled loaders and hydraulic excavators.

"Our priority is to solve customers' business needs and help them to get the job done," said Edgar J Chavez, director of marketing for New Holland Construction. "The Rental Partner Program allows us to better serve the growing rental market as it offers complete business solutions to rental houses to get quality equipment into their fleets. In cooperation with our trusted network of New Holland dealers and the support of CNH Capital, the initiative also provides immediate access to financing, training, customer support, parts and service.

"The Rental Partner Program paves the way for New Holland's increased cooperation with rental houses across North America which contributes to our overall goal to provide contractors the equipment they need, when and where they need it", said Mr Chavez.

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