New logo for HAE

By Patrick Hill24 November 2008

Hire Association Europe (HAE) has adopted a new logo. The UK-based association of rental companies said it is part of an effort to "better position the association on a national and international level."

Managing director Graham Arundell said: "We wanted something appealing, eye-catching and ultimately encompassing our central message; that we are stronger together.

"We have gone through a considerable period of change and will continue to develop the breadth of our offering to give members the best service we can and to continue to protect and support members, old and new."

The HAE also has redesigned its website:

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