New marketing manager at Byrne
Premium Content
09 January 2015
Former A-Plant marketing manager Chris Nicholls has taken up a new role as group marketing manager for Byrne Equipment Rental in the Middle East.
Based in Dubai, Mr Nicholls is responsible for developing and maintaining marketing strategies to meet Byrne's objectives.
The role involves evaluating customer research, market conditions, competitor data and overseeing all branding/marketing initiatives, advertising and promotional activities across the GCC (including Saudi Arabia, Oman, UAE, Abu Dhabi and Qatar).
Mr Nicholls took up the position after over seven years at UK-based A-Plant, which is part of Ashtead Group.
Flexible engine platforms are emerging as a way to balance performance, flexibility and future regulatory demands
How OEMs and operators are managing to maximise uptime for equipment that has to pass the ultimate stress test on a daily basis
From remote creek beds to inner city overpasses, crawler-mounted boom lifts are proving indispensable for bridge construction, inspection and maintenance