Peter Bäckström has been appointed managing director of rental company Cramo in Sweden, executive vice president and a member of the Cramo management team.
In region Scandinavia, Cramo Denmark will report to Mr Bäckström while Cramo Norway will report to group CEO Leif Gustafsson.
Mr Bäckström joined Cramo from Global Workplace Solutions (GWS), which is a part of CBRE, a commercial real estate services group. Cramo said Mr Bäckström replaced Göran Carlson, who is leaving the company.
Mr Gustafsson said, “Peter Bäckström is a proven senior executive with a strong track record in service development and service sales. His experience from different leading positions in various international and cultural contexts will be a strong asset for Cramo. His track record from service development and growth fits perfectly in the Cramo strategy.”
After leaving the company in early 2013, Göran Carlson returned to Cramo in June 2015 as managing director of Cramo, senior executive vice president of Cramo Scandinavia, and a member of the Cramo group management team.
“Cramo is an extremely inspiring company to work for”, said Mr Carlson.
“When returning to the company last year it was mutually understood that the intention was to facilitate a smooth transition into a more permanent solution in view of the CEO transition. Now is a good time for a change.
"We are entering a new strategic phase on Group level and we have a successor with a more long-term perspective in Scandinavia. In addition, Sweden is performing at top level and we have seen great improvements in Norway and Denmark further underlining the good timing.”
Mr Gustafsson praised Mr Carlson tenure at Cramo.
“Göran Carlson’s contribution to Cramo’s development has been significant both in his earlier position as deputy CEO and when he returned to the company as Swedish MD and EVP Scandinavia”, he said.
“Göran’s decision to accept the Swedish MD position last year has been valuable to improve the profitability further in Sweden and helped us much in finding a smooth transition into a more permanent solution. I wish him the best of luck in his future endeavors”.