Snorkel is really going for it at the ARA's The Rental Show. On the stand there will be TB65J, a new telescopic boom with jib; the XT24AL trailer mounted scissors, launched at Apex (by UpRight) but being shown in North America for the first time; and more machines integrated from the UpRight range.

Visitors can also talk to Snorkel about a new machine refurbishment programme and find out how it has expanded its product range, sales and service teams, including a new drive to suit the "Mom and Pop" rental stores.

The Snorkel TB65J is a 19.8 m (65 ft) telescoping boom lift, an enhanced version of the TB66J, which had a 1.8 m (6 ft) jib that could articulate from parallel with the boom to a -75° angle to the boom. The TB65J's "positive" 1.5 m (5 ft) jib allows negative articulation by 70° but also allows a positive 70° above the horizontal plane. It also has 65° more articulation than the previous jib.

George Fitchett, Snorkel's vice president sales, said: "This enhancement is in response to customer feedback, as they find positive articulation for the additional freedom of movement far more useful than the extra foot of reach that the old Snorkel TB66J provided."

One of the advantages of Snorkel's 6.7 m (22 ft) XT24AL trailer mounted scissor is transport costs. Mr Fitchett, said: "The cost of transporting a self propelled scissor lift to a job that takes just a few hours can be prohibitive. Transport can cost as much as a three-day rental of a scissor - and sometimes a self-propelled scissor lift can't reach the work site, due to limited ground clearance and its heavy weight.

"The Snorkel XT24AL is a tow-and-go solution that offers quick, simple working at height that is more cost effective than a self-propelled scissor and far more time-efficient than scaffold towers."

The last remaining key machines being integrated into the Snorkel line from UpRight are two trailer mounted articulated boom lifts TL37 and TL49K and the push around UL series of lifts: UL 25, UL32 and UL40, with platform heights of 25ft, 32ft and 40ft. All the machines will be built in Snorkel's production facility in Elwood, Kansas.

Snorkel will also be the dealer for Instant UpRight scaffolding and is showing the INSTANT Towermatic T200 at The Rental Show.

On the day The Rental Show opens Snorkel will launch a new, two-tier rebuild package for boom lifts. The Bronze scheme offers a thorough safety inspection and repair of Snorkel booms, to ensure that they continue to meet or exceed ANSI operational standards. The Gold standard provides one of the best refurbishments in the business, returning the customer an ‘as-new' boom, extending the machine's life and increasing its rental value.

The show will give Snorkel a chance to explain its new branding sales and service strategy. Snorkel is incorporating UpRight's US operations, to create one full-service brand, a unified sales team and improved product support capabilities (see news story UpRight in US comes under Snorkel umbrella).

Snorkel's final talking pint at the show will be its drive to reach to smaller rental companies.

Snorkel now has nationwide coverage of "Mom and Pop" equipment rental stores, through the deployment of manufacturers' representatives.

George Fitchett, said: "The appointment of these respected sales agents brings Snorkel even closer to its customers.

"The new Snorkel trailers, electric scissors and small electric boom lifts are products that can provide a great return on investment for smaller rental companies."

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