New sales director for Leader

Premium Content

30 March 2010

 (Left) Sandrino Ferrarini Leader's  chief executive officer with Feliciano Gentilini  sales directo

(Left) Sandrino Ferrarini Leader's chief executive officer with Feliciano Gentilini sales director.

Feliciano Gentilini has joined Italian crane and access distributor, rental company and manufacturer Leader as sales director for Italy.

Mr Gentilini, has spent the last 10 years with Socage which passed into new ownership along with Cela, last year.

Leader's chief executive Sandrino Ferrarini who previously covered the sales director's role, said, "With the company expanding we were looking for someone to take over part of the sales role from me, so that I can concentrate on our new joint venture Leader Holdings and my family of course. I have known Gentilini for many years and as soon as I heard he was looking for a career change I jumped at the chance to bring him on board."
Mr Gentilini added: "I am delighted to have the opportunity to recommend such innovative products as the new Leader truck mounted lifts to my customers as well as having the Maeda mini crane range to offer."

Leader manufacturers a range of telescopic and articulated truck mounts and spider lifts as well as distributing Maeda in Italy.

Beyond the prototype: How simulation can reduce equipment lifecycle costs
Connecting design, testing and service can help manufacturers improve machine performance and reduce repeated engineering work
The right tire for the right application
When the demands of a jobsite dictate tire selection, field knowledge and data are key to optimising fleet performance