Ramirent sponsors 2009 ice hockey world championship
By Murray Pollok06 October 2008
"This is a great opportunity for Ramirent," said Ramirent's head of corporate communications and branding, Franciska Janzon; "Out of the 13 countries where Ramirent is operating, nine are dedicated ice hockey fans with strong national teams that are competing in the 2009 IIHF WM.
"Many of our Central and Eastern European countries are competing in the event. This region is one of our most important markets. It has a large population, a growing construction industry, and the equipment rental business is still in its early stages."
The competition takes place in Berne and Zurich-Kloten and will be one of Europe's biggest sporting events in 2009, with over 500000 spectators expected to attend and another 600 million watching on TV.
Ramirent already has a close connection with ice hockey through its support of the Swedish Hockey League and its twelve teams.