Rammer brand resurrected at Intermat

By Lindsay Gale20 April 2012

After five years, the Rammer brand is set to make a second appearance on the market. At an Intermat press event, Sandvik announced that it would make its premier breaker line that is currently part of the Sandvik branded product range also available under the Rammer brand.

According to the company, the move is part of a new multi-brand strategy that will see both Sandvik and Rammer branded breakers available through its existing sales and distribution channels. Sandvik expects that the Rammer brand will be mainly attractive to its customers in the construction, demolition and quarrying sectors, with Sandvik branded units going into the mining and large quarrying sectors to customers who require breakers as part of a turnkey package.

According to vice president of PA breaking Ola Ulmala: ""For more than 30 years Rammer enjoyed a level of brand loyalty that is virtually unique in the field of construction equipment. And that popularity has never decreased. Our hydraulic hammer and attachment customers in the construction, demolition and quarrying sectors let us know that they would welcome the return of the Rammer brand, and, as a customer-focused company, it is our duty to give those customers what they want."

Latest News
Terex buys into robotics company Apptronik
Companies also plan to co-create potential robotic applications for Terex products
XL Specialized unveils latest lowboy trailer
The XL Guardian 110 HDG is 53 feet long and has a capacity rating of 110,000 pounds in 12 feet concentrated.
The Crosby Group and KITO merge
The new entity, under the name Kito Crosby, brings together two companies with complementary geographic footprints and product portfolios.