Rental award winners announced in Madrid

15 May 2019

Bredenoord, Haulotte, Volvo CE and Germans Homs were among the winners at the 2019 European Rental Awards, held in Madrid on 15 May.

Haulotte had special reason to celebrate, winning product of the year for the first of its Pulseo electric machines, the HA20 LE, and seeing its founder and CEO, Pierre Saubot, honoured with the lifetime achievement award.


The 2019 rental award winners celebrate in Madrid.

More than 280 industry delegates attended the awards at the Meliá Castilla hotel in Madrid during the European Rental Association’s (ERA’s) annual convention. The awards are jointly organised by ERA and International Rental News (IRN) magazine.

The winners and shortlisted companies were:

Large Rental Company of the Year (>€15 million)

  • Bredenoord - WINNER
  • A-Plant
  • Mollo Noleggio

The judges said: “Bredenoord is to be congratulated not only for its continuing growth, but for leading the way in developing innovative battery-powered rental solutions.”

Small Rental Company of the Year (<€15m)

  • Germans Homs - WINNER
  • Arlift
  • Dromad Hire

The judges said; “Germans Homs has been performing strongly and is an innovative company. In 2018 it continued to develop its online rental offering.”

Rental Product of the Year

  • Haulotte (HA20 LE) - WINNER
  • AJC Trailers – H2O Solar Pod (HIGHLY COMMENDED)
  • Caterpillar – 301.8 mini excavator
  • Hilti – TE 2000-AVR demolition hammer
  • JCB - 19C 1E mini-excavator
  • Manitou - 100VJR aerial platform

The judges said: “The HA20 LE is a very strong product, and as the first of Haulotte’s all-electric Pulseo range, it makes a strong statement on electrification and sustainability.”

Lifetime Achievement Award


Haulotte’s Pierre Saubot (right), winner of the 2019 Lifetime Achievement Award, with Ray Caulfield of Trime, who won the same award in 2017.

Pierre Saubot, Haulotte

Rental Person of the Year

Dan Vorsholt, CEO, GSV Materieludlejning

The Sustainability Award (judged by the ERA Sustainability Committee)

  • Loxam - WINNER
  • Atut Rental (HIGHLY COMMENDED)
  • A-Plant
  • Orenprokat

The ERA Sustainability Committee said: “The new policy launched by Loxam in 2018 - ‘Safety, Anytime and Anywhere’ - demonstrates the commitment of the company to safety among its other commitments to society.”

The ERA Technical Committee Award

Volvo Construction Equipment

The ERA’s Technical Committee said: “Volvo has demonstrated a continuous commitment to the satisfaction of the needs and requirements of the European rental industry. We are very pleased to recognise their involvement giving them the ERA Technical Committee Award.”


The judges, from left: Pierre Boels (ERA President & CEO, Boels Renta), Alexander Greschner (Chief Sales Officer, Wacker Neuson), Murray Pollok (Managing Editor, IRN), Olivier Colleau (CEO, Kiloutou), Tapio Kolunsarka (CEO, Ramirent), and Michel Petitjean (non-voting chair of judges, Secretary General, ERA).

The judges were:

  • Pierre Boels, ERA President & CEO, Boels Rental
  • Alexander Greschner, Chief Sales Officer, Wacker Neuson
  • Olivier Colleau, CEO, Kiloutou
  • Tapio Kolunsarka, CEO, Ramirent
  • Murray Pollok, Managing Editor, IRN
  • Non-voting chair: Michel Petitjean, Secretary General, ERA
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