RusRental and Bizsoft form alliance for Russia
By Sarah Ann McCay09 December 2012
Russian training and rental consultancy RusRental is entering into a strategic alliance with Australian software company Bizsoft Consulting to offer its members Bizsoft’s rental software Allocate365.
The two will develop Russian language versions of Bizsoft's software, in particular targeting operated rentals, an area where Bizsoft is strong in Australia.
According to RusRental president, Nikita Krotkiy, its agreement with Australian company Bizsoft is a long-term collaboration. The alliance will also include the launch of new products. Bizsoft hopes to develop specialised software in Russia and needed a partner that could translate software into Russian as well as providing a system that could integrate with Russian financial and accounting software.
Representatives of RusRental and Bizsoft met in Moscow on 22-23 November to further develop the relationship and the two also met with prospective clients.
"The niche of specific rental software currently is empty. We get constant requests from rental companies regarding software, but we have had nothing to offer to date,” said Mr Krotkiy.
The Allocate365 operated rentals software was also seen as a good fit for the Russian rental market.
Bizsoft’s director and founder, Anthony Roche, said; “Our initial discussions have been based around the industry itself in Russia and of course running through Allocate365 to ensure a good fit for the Russian rental market.
"After discussions with Nikita it was clear that our software, which is currently utilised primarily by companies offering operated rentals in Australia, would closely match the same business processes to companies offering the same services in Russia, which is a very important aspect.”
Australia-based Bizsoft provides rental software solutions. The firm recently opened European operations in Avignon, France.