Ruthmann appoints two new Middle East distributors
By Maria Hadlow19 July 2012
German truck mounted specialist Ruthmann has appointed two new partners in the Middle East. The AL Wasl Trading Group will be responsible for the sales and service of Ruthman Steiger and Cargoloader products in Abu Dhabi and Yusuf Bin Ahmed Kanoo (YBA Kanoo) Group will take care of the market in Saudi Arabia, Bahrain, and Qatar.
Uwe Strotmann, general sales manager at Ruthmann said, "We looked for professional and dependable partners in the Middle East. The Al Wasl Trading Group has earned an excellent reputation as a sales and service partner for Versalift work platforms. The Kanoo Group too, has a lot of experience and know-how. For years, Kanoo Equipment Rental has been renting out professional industrial trucks, hoists, construction machinery and access technology in the entire Gulf region. Their diverse rental line-up includes forklifts, telescopic handlers, crawler excavators, and mast climbing work platforms."
Ruthmann believes that the Middle East offers a lot of potential for development for its technology. It said, "The economies in this region are booming and there is a huge amount of investment taking place. With the support of the AL Wasl Trading Group and Kanoo Group, Ruthmann will be successful in tapping into this market."