Samoter unveils Samoter Lab

Samoter 2023 has announced the launch of Samoter Lab – a new element of the trade event, focusing on advanced technologies and innovative solutions for construction.

An illustration of the new Samoter Lab area, to be launched at Samoter 2023. Image: Samoter

Aspects of the industry that will be explored in the new area include the Internet of Things, sensing devices and diagnostic tools, machine-to-machine platforms and technology aimed at reducing emissions.

Luca Nutarelli, Secretary General of the Italian construction equipment association Unacea, said, “The construction machinery sector, is being overtaken by a massive wave of technological innovations. A focal point enhancing the extent of this change will be extremely useful to sector operators and equally help innovate trade fair marketing itself.”

Sara Quotti Tubi, Agritech Area Manager, said, “Digitisation and de-carbonisation are the keywords characterising the new format, not to mention economic sustainability, safety and training. Samoter Lab is open to all companies in the construction sector keen to bring innovation and content along to the trade fair and promote discussion.”

At Samoter, which will take place at Veronafiere between 3 and 7 May, 2023, the Samoter Lab will be located in the new Hall 12, opposite the main Re Teodorico entrance.

For more information about Samoter, visit the Samoter website.