Shaver new VP of sales and marketing at Hy-Brid Lifts

Marshall Shaver has been named VP of sales and marketing at Hy-Brid Lifts.

Hy-Brid Lifts, the Richfield, Wis., manufacturer of aerial lift equipment, has appointed Marshall Shaver as vice president of sales and marketing. Shaver’s responsibilities will include leading the sales and marketing team, growing the customer base and continuing to execute the company’s strategy.

“I’m looking forward to working alongside the rapidly growing team at Hy-Brid Lifts,” said Shaver. “I have been watching the strong growth of the team and products over the last few years and am excited to continue providing excellent support to existing customers, while simultaneously growing our market presence with new dealers.”

Shaver brings more than 10 years of industry experience to his new role, largely derived from his time at Wacker Neuson as the business development manager and director of key accounts.

“Marshall will be an asset in building the relationship with our customers and helping us respond to market needs,” said Terry Dolan, Custom Equipment LLC president and member of the board of directors. “He’s the final piece to our new management team and understands our customers and our market. He shares the Hy-Brid Lifts vision for driving innovation that will deepen customer relationships and help the brand stand out from the other “me-too” competition. We’re excited for him to be part of the team and continue the company’s successful growth.”