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By Murray Pollok22 April 2008

Over 80 companies have already confirmed their participation in the new International Rental Exhibition (IRE) to be held at the RAI exhibition centre in Amsterdam, the Netherlands on 3-5 June this year.

JCB, one of the world’s biggest construction equipment manufacturers, is the latest company to sign up for the show, joining other big name producers including Ammann, Atlas Copco Portable Air, Bobcat, Ditch Witch, Doosan Infracore Portable Power, Dynapac, Genie, Haulotte, JLG, Hilti, Hitachi, Kaeser, Manitou and Wacker Neuson.

The exhibition is supported by the European Rental Association (ERA), who will hold its annual convention during the three days of the show. The association is organising a wide range of seminars, workshops and expert speakers throughout the three days, with renowned US rental consultant Dan Kaplan the event’s Keynote Speaker.

Exhibitors are getting behind the idea of a dedicated international rental show. Sam Waes, Atlas Copco Portable Air divisional communications manager, says; “We have the feeling that this exhibition, although rather new, is a valuable opportunity for us to show our products and solutions to a focused target audience.

“The visitors of IRE are really interested in rental products and therefore we can better focus our messages and activities towards this important customer segment”, says Mr Waes. Three Atlas Copco divisions will be attending; Atlas Copco Construction Tools, Atlas Copco Portable Air and Dynapac.

“We are all looking forward to the IRE and we fully expect it to be a great success”, says Paul Hay, managing director of lighting tower specialist TowerLight, which will exhibit at IRE, “We will be bringing along a number of new and environmentally innovative products to show to all current and prospective clients, we hope to have a large number of contacts to follow up at the end of the three days.”

“The show is all set to be the fantastic event for rental companies to look at equipment specifically targeted at their needs”, says Guy Harris, IRE’s sales and marketing manager, “Visitors will be able to see a diverse selection of compact equipment – many designed specifically with rental companies in mind – as well as dozens of suppliers of smaller, specialist equipment and services.”

In addition to the wide range of compact earthmoving and material handling equipment on show, the world’s biggest aerial platform suppliers are attending as well as producers of power tools, pumps, rental software, asset tracking systems, cutting tools, compressors, generators and compaction equipment.

Amsterdam is starting to get busy by June, so book your travel and accommodation as soon as you can.

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The following websites will give you more information on the various events taking place during the IRE show:

www.IREshow.com

You can register online to attend the show, at no cost, and the site also gives you details of the venue and offers travel and accommodation advice.

www.erarental.org

The European Rental Association’s annual convention will take place at the same venue as the IRE show and on the same three days. However, you need to register for both, separately. Visit this site to register for the convention (it’s free for members) and to find out more about the ERA’s programme of events.

www.khl.com/rentalawards

IRN and ERA are jointly holding the first ever European Rental Awards during the International Rental Exhibition. The awards will be presented at ERA’s Gala Dinner at the Okura Hotel in Amsterdam on Wednesday 4 June. See this site for advice on how to enter the awards. The deadline for entry is Friday 28 March.

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