SmartEquip and IronDirect partner

27 September 2016

SmartEquip has welcomed a new platform partnership with the company IronDirect. IronDirect is a marketplace that provides construction equipment buyers an online platform to purchase products. The partnership will provide IronDirect customers with critical product information and parts support catalogs they will need to keep equipment in top shape.

Fleet owners who are partnered with SmartEquip's network can expect the availability of IronDirect's parts inventory starting this month.

“IronDirect is pleased to partner with SmartEquip,” said Tim Frank, president of IronDirect. “This is a natural partnership for both SmartEquip and IronDirect as we are both focused on providing new and innovative ways to remove the unnecessary costs and inefficiencies from the traditional industry business model. Becoming part of the SmartEquip Network is one more way IronDirect is offering our customers a smarter, better way to do business.”


"SmartEquip is pleased to welcome IronDirect to our network and is looking forward to continuing their efforts to provide fleet owners with the best online network of OEM parts in the industry," said Ron Piccolo, executive vice president at SmartEquip “SmartEquip is uniquely qualified to partner with IronDirect. On one side, there is IronDirect who needs to introduce and support multiple brands of complex equipment and on the other you have SmartEquip who specializes in partnering with manufacturers to provide real-time product support to their customers. I believe SmartEquip will play an important role in IronDirect’s success.”

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