Straightpoint in China

By Alex Dahm10 June 2011

Pictured from left to right are Xiao Tong Yang, GLE president, David Ayling, Straightpoint UK Ltd di

Pictured from left to right are Xiao Tong Yang, GLE president, David Ayling, Straightpoint UK Ltd director, Zhang HeBing, GLE general manager

Load monitoring specialist Straightpoint has agreed a deal to distribute its products in China.

In the UK Straightpoint designs and manufactures force measurement, load monitoring and suspended weighing load cells. General Lifting Engineering Co Ltd China (GLE) will offer the products through its 67 distributors, sub-distributors and sales agents. It is a member of the UK-based Lifting Equipment Engineers Association (LEEA).

"The expansion with GLE will ensure that we are able to develop our services and presence in the Chinese market. The future prospects look very promising and we are extremely pleased for Straightpoint (UK) Ltd to be associated and growing with GLE," said David Ayling, Straightpoint managing director.

Straightpoint now has 22 overseas distributors supplying its crane scales, tension and compression load cells.

Pictured, from left to right, are Xiao Tong Yang, GLE president, David Ayling, Straightpoint UK Ltd director, Zhang HeBing, GLE general manager

Latest News
Middle-market investment banker adds BrandSafway M&A experience
Jim Rogers, former vice president of corporate development for BrandSafway, will direct TKO Miller’s industrial services practice
Bigfoot Construction team joins outrigger committees
Jeff Steiner has joined the SC&RA outrigger pad resource task force, and he and his nephew, Eric Steiner, are members of the P30 standards outrigger pad subcommittee. 
Fitch highlights deteriorating rental environment
Ratings body issues 2023 outlook for EMEA region