UpRight is going orange

Premium Content

19 January 2010

The Polaris booms and Phoenix scissors - protoypes for some of UpRight'snew models.

The Polaris booms and Phoenix scissors - protoypes for some of UpRight'snew models.

At the pre-Bauma event, held in Munich and organised to give exhibitors a chance to tell the world's trade journalists what they will be showing in April,UpRight anounced that in future its machine will be painted in an orange and white livery.

Orange and white are the colours of Snorkel, the brand under which UpRight trades in the US and the new colour for UpRight continues the company's policy of combining the strengths of both the UpRight and the Snorkel machines into a single range.

Snorkel and UpRight will continue to operate under both names in the markets they currently serve.

Product launch update: new tower cranes
New tower cranes launched into the North American market this year
Why rugged electronics are becoming mission-critical for off-road OEMs
Connectivity and digital controls are reshaping heavy equipment and manufacturers are finding performance depends as much on durable electronics as on the vehicles themselves
How less can be more: Rethinking cooling system design for modern heavy equipment
Smarter airflow, not bigger systems, is aiding engine efficiency and uptime