US Battery appoints new director of sales

US Battery Manufacturing has named Michael Coad as the company's new director of sales. Coad has been with US Battery for nearly a decade, and in this new position, will continue to grow the US Battery product line through the company's OE customers and distributor network.

Prior to this appointment, Coad served as U.S. Battery's Northeast and Midwest regional sales manager, and will temporarily maintain these accounts, while expanding US Battery's global reach.

Coad brings to his new role more than 34 years of experience in the battery industry, having held various positions up to vice president of sales with New Castle Battery Manufacturing and national sales manager with Yuasa Battery Manufacturing’s Power Sports Division.