International expansion for Morris Site Machinery

UK-based supplier and manufacturer of construction equipment Morris Site Machinery has appointed a new distributor for lighting towers in Australia and New Zealand – AllightSykes.

The company said AllightSykes had been awarded distributorship of its SMC lighting tower range across Australia and New Zealand, with effect from 5th January 2015.

It said AllightSykes would be promoting the nine-strong SMC line-up of LED, solar and Metal Halide towers within the Allight range, available through its network of overseas territories including South East Asia, the Americas, the Middle East and Africa.

For Morris Site Machinery, the move was the latest step in a campaign to power its growth through international sales and aftermarket partners.

Chief executive Chris Morris said, “As a business, securing the right sales and service partners is as essential as providing the ultimate product.

“This new partnership locks down a very important part of the world for us and will strengthen our hold and impact in emerging territories. It signals an exciting step change for our global ambitions.”

And Paul Sowerby, director at AllightSykes, added, “We’ve been looking for a tight-fit metro lighting partner for some time.

“The technology behind the SMC brand is unquestionable and we’re delighted to have also landed on a business in Morris Site Machinery which shares our core values and commitment to innovation and quality. Early indications suggest we’ll see traction for this offering very quickly.