Tim Whiteman has been announced as the CEO of a new European subsidiary of Sinoboom. Based in Rotterdam, the Netherlands, the new company will be responsible for all Sinoboom’s activities in Europe.
As well as taking charge of Sinoboom BV, Whiteman has also become senior vice president of the parent company Hunan Sinobom Heavy Industry, with responsibility for the group’s safety strategies and branding. He was previously CEO and managing director of the International Powered Access Federation (IPAF), a position he held for 15 years, until he stepped down in July this year.
Whiteman told KHL that this is the right time for the Sinoboom brand in Europe, as the company establishes itself as a provider of high-quality equipment. He added that the company would be making a substantial investment in the continent and would ensure that machines would be available at its depot in the Netherlands.
He said in a statement, “I’m thrilled to be in at the start of this new company – I’ve known the owners of Sinoboom for many years and have always been impressed with their vision and drive toward creating a global, world class company with top quality products and systems.”
“We have a great group of highly motivated team members, are recruiting for experienced personnel in Europe and can provide rental companies with a truly reliable, modern product”.
Susan Xu, president of Hunan Sinobom Heavy Industry, said, “Tim’s network of contacts, experience of working across multiple cultures and leading a fast-growing international organisation make him the ideal person to launch this next stage of ourgrowth.”
”We will become an integral, full-service part of the European industry in order to give the best possible service to our customers.”
The European subsidiary will import and manage the distribution and service of the growing range of Sinoboom MEWPs and continue to work with existing partners such as Liftstore in Poland.
Sinoboom’s factories are based in Changsha, China. The 12-year old privately-owned company’s latest launch was the world’s largest articulating boom platform, the 46.69m platform height GTZZ46J, at APEX Asia, in October.