Brad Boehler, president of Skyjack, has joined the board of directors for Serious Labs. Serious Labs ia virtual reality company that focuses on training and operations of equipment such as scissor and boom lifts. Boehler will advise on business and strategy topics and provide counsel regarding the compliance of VR simulators with a variety of standards. His appointment expands the board to seven members.

Brad Boehler

Since joining Skyjack in 2003, Boehler has progressively held strategic positions, including the previous titles of Vice President of Engineering and Vice President of Sales and Marketing. Prior to joining the company, he obtained his B.Eng. Sc. from the University of Western Ontario, and holds the designation of Professional Engineer. He began his career as a Military Engineer with the Canadian Armed Forces.

“We are delighted to welcome Brad to our board of directors,” said Jim Colvin, CEO, Serious Labs. “Brad’s strong safety background and his deep knowledge of the industry are unparalleled. His diverse insights will be a valuable addition to the board as we grow and improve the future of operator training around the world.” 

Jim Colvin

Boehler is currently on a number of boards, serving as the Deputy President of the International Powered Access Federation (IPAF) and chairs the ANSI A92.6 subcommittee, which is responsible for the U.S. standards on self-propelled elevating work platforms. In 2017, he was elected to the AEM Construction Equipment Sector Board.

“I am pleased to have been elected to the Serious Labs Board of Directors and I look forward to helping them Reconstruct Reality to the benefit of workers across the globe,” said Boehler.

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