Custom Equipment, LLC has named Norman Waterman as its Northeast U.S. territory manager. 

Norman Waterman.

Norman has a visceral understanding of the construction rental landscape and he knows what customers need to be successful,” said Dan Schneider, Custom Equipment’s vice president of sales. “We’re looking forward to seeing him champion our products.”

Waterman has more than 20 years of construction sales experience, which includes five years with National Equipment Services (NES Rentals). Prior to joining Custom Equipment, he was the rental sales manager at Kinsley Power Systems, where he doubled the company’s revenue in just two years.

“There’s a specific challenge that comes with selling Hy-Brid lifts and that’s the challenge of helping customers truly understand the value these lifts can add to jobsites versus the go-to 19-footers and the heavier and lower capacity mast lifts,” Waterman said. “I look forward to helping contractors experience a product I truly believe in.”

ALH August-September 2020

Access Lift & Handlers - August-September 2020

Included in this sisue: 

  • INTERVIEW: ZOOMLION
    Zoomlion North America will debut boom and scissor lifts for the North American market this year. Lindsey Anderson speaks with the company.
  • ROTATING TELEHANDLERS
    For once, some good news: the rotating telehandler market across North America remains stable. Lindsey Anderson looks into the industry.
  • MAINTENANCE 
    Proper battery management and maintenance can decrease fleet costs and elongate battery life. ALH covers the best practices to keep machines running
  • SPECIALTY MEWPS 
    The specialty access industry provides endusers with everything from air-powered scissor lifts to 3-foot-wide bridge inspection units. ALH reports.
  • TIRES 
    With the new ANSI standards now in place, tires on boom lifts and roughterrain scissors will see some major changes. ALH reports.
  • SAIA SHOW 
    The Scaffold & Access Industry Association’s Annual Convention & Exposition will be held virtually this year. Read our guide for more.

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