Custom Equipment, the manufacturer of Hy-Brid Lifts, has named Jesus Pedraza as its south-central U.S. territory manager. Pedraza will be focusing on continuing the growth and channel development of Hy-Brid Lifts.

With a growing construction industry, we needed someone who can continue to give our current customers and prospects in that region the attention and support they need to be successful,” said Dan Schneider, Custom Equipment’s vice president of sales.

Jesus Pedraza

Pedraza has more than 13 years of experience in both inside and outside sales at Ahern Rentals in Texas where he used his skills to average $3 million per year in revenue. He is also a  truck driver, having held the position for both Ahern and Jack in the Box Distribution. 

“It is with great pleasure I join Hy-Brid Lifts,” Pedraza said. “I look forward to establishing relationships and introducing our lifts to the South-Central region. I have no doubt that both our equipment and customer service will have a great impact on the area.”

ALH August-September 2020

Access Lift & Handlers - August-September 2020

Included in this sisue: 

  • INTERVIEW: ZOOMLION
    Zoomlion North America will debut boom and scissor lifts for the North American market this year. Lindsey Anderson speaks with the company.
  • ROTATING TELEHANDLERS
    For once, some good news: the rotating telehandler market across North America remains stable. Lindsey Anderson looks into the industry.
  • MAINTENANCE 
    Proper battery management and maintenance can decrease fleet costs and elongate battery life. ALH covers the best practices to keep machines running
  • SPECIALTY MEWPS 
    The specialty access industry provides endusers with everything from air-powered scissor lifts to 3-foot-wide bridge inspection units. ALH reports.
  • TIRES 
    With the new ANSI standards now in place, tires on boom lifts and roughterrain scissors will see some major changes. ALH reports.
  • SAIA SHOW 
    The Scaffold & Access Industry Association’s Annual Convention & Exposition will be held virtually this year. Read our guide for more.

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