Custom Equipment, the manufacturer of Hy-Brid Lifts, has named Jesus Pedraza as its south-central U.S. territory manager. Pedraza will be focusing on continuing the growth and channel development of Hy-Brid Lifts.

With a growing construction industry, we needed someone who can continue to give our current customers and prospects in that region the attention and support they need to be successful,” said Dan Schneider, Custom Equipment’s vice president of sales.

Jesus Pedraza

Pedraza has more than 13 years of experience in both inside and outside sales at Ahern Rentals in Texas where he used his skills to average $3 million per year in revenue. He is also a  truck driver, having held the position for both Ahern and Jack in the Box Distribution. 

“It is with great pleasure I join Hy-Brid Lifts,” Pedraza said. “I look forward to establishing relationships and introducing our lifts to the South-Central region. I have no doubt that both our equipment and customer service will have a great impact on the area.”

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