Sunbelt using Ritchie Bros. asset management system

By Leila Steed28 February 2020

Sunbelt Rentals is using an asset management system from Ritchie Bros. to help manage used equipment sales from its US$10 billion valuation rental fleet.

The company is using RB Asset Solutions, a cloud-based inventory management system (IMS) and an inspection application. The system includes tools to organise sales, data analytics, personalised webshops and equipment valuations.

Ritchie Bros branch

Sunbelt Rentals is now using the RB Assest Solutions suite by auction company Ritchie Bros.

Michael Guzman, Fleet Operations Manager, Sunbelt Rentals, said the system was helping it better manage the flow of its assets; “We have better visibility of our fleet, including items we are considering for disposition, which will be remarketed directly by Sunbelt or sold through one of Richie Bros’ channels.

“We are improving the efficiency of our disposition process as well as recovery on equipment sold. We also can quickly review, in real-time, assets that have transacted by branch to align with our fleet plan.”

Logan Mellott, Sales Director at Ritchie Bros., said, “Sunbelt was actually one of the first customers we worked with to build out the full suite of Ritchie Bros. Asset Solutions. Their profit center managers are quickly becoming super users. 

“We have built in hierarchy and workflows to their IMS so they have oversight of what’s being added, inspected, and sold on a day-to-day basis, and it’s all available via a single sign-on.”

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