Wacker Neuson and Wirtgen form roller alliance
By Helen Wright15 January 2015
Manufacturers Wacker Neuson and Wirtgen said they had entered a strategic alliance for soil and asphalt compaction rollers, starting in February.
Under the deal, Wacker Neuson said it would source rollers from the Hamm factory in Tirschenreuth, Germany, and distribute them via its own sales network, focussing initially on markets in Germany, Austria and Switzerland.
It said the rollers would be produced to the technical and design specifications of Wacker Neuson and sold under the Wacker Neuson brand.
Hamm is a member of the Wirtgen Group, which also owns the Vögele paver, Kleemann crushing and screening and Beninghoven asphalt batching brands.
Wacker Neuson CEO Cem Peksaglam said, “This long-term collaboration brings together two strong players in the compaction sector that complement each other perfectly.
“The alliance with Hamm will enable us to close gaps in the Wacker Neuson product portfolio and round off our offering in the soil and asphalt compaction segment with tandem rollers weighing from 1.8 to 4.5 tonnes, plus compactors weighing up to 7 tonnes.”
Mr Peksaglam added, “We have excellent market penetration and a particularly dense sales and service network in German-speaking countries.
"The additional roller models from Tirschenreuth will enable us to offer customers an even broader and deeper portfolio of compaction machines backed by our proven, customer-centric service.
“Strategic alliances and collaborations like the one we are entering into with the Wirtgen Group are becoming increasingly important in an increasingly global and competitive market. They make both parties more competitive.”
Wacker Neuson would be unveiling the first new roller models to visitors at the Baumag construction equipment trade show in Lucerne, Switzerland, from January 22 to 25, 2015.
Wirtgen Group manager Jürgen Wirtgen said, “The collaboration with Wacker Neuson will enable us to increase production output and leverage economies of scale.
"This is a very attractive partnership for several reasons. In terms of sales structures, Neuson’s dense sales network with its own sales and service stations is a particular plus. In addition, the move will extend our joint customer reach.”