Amsterdam success for APEX

There was a positive response to the new Amsterdam venue for the APEX access equipment exhibition held last week, with good visitor numbers and a busy feel to the event.

More than 4400 people attended the show – which was held on 24-26 June - with the numbers rising to 5500 when visitors to the neighbouring International Rental Exhibition (IRE) are included. Visitors registered for each show had free access to both shows.

Attendees included CEOs and senior figures from the European and worldwide rental sector, including delegates attending the European Rental Association’s annual convention. Representatives from Loxam, Cramo, Ramirent, United Rentals, Hewden, HSS and many more attended the show.

Snorkel’s CEO, Darren Kell, said APEX had “exceeded all expectations…Snorkel had a busy three days”. Stephan Kulawik, managing director at Palfinger Platforms, said; “During the exhibition we sold a lot of new machines to existing and new customers”. Mr Kulawik added that the Amsterdam location had been a success; “It is a popular city, with good infrastructure and the exhibition centre is bigger.”

Anita Maj Klitgaard, marketing manager at Time Export, said, “We are very pleased with the result of this exhibition. Despite less visitors on the first day, we have made good contact with interesting new companies. Wednesday and Thursday were very busy and successful days for us. We are also happy with the new location; the outside area is a nice and open place to exhibit the equipment."

The 2014 edition of APEX was the eighth time the show has been held. All previous shows, from the first event in 1996, were held at the MECC exhibition centre in Maastricht, NL.

The show was organised by IPI, in the Netherlands, and supported by IPAF and Access International magazine. It is scheduled to return to Amsterdam in 2017, although the exact timing is still to be confirmed.