BlueLine Rental is new name for Volvo Rents

BlueLine Rental is the new name that Platinum Equity has given to its recently acquired Volvo Rents business.

“The launch of our new identity represents an exciting milestone for the company,” said Scott Hall, president of BlueLine Rental.

“With Platinum Equity’s support, we have new opportunities to grow and build on the fundamentals that have made us so successful – our commitment to service and the way we treat our valued customers and employees.”

The announcement was made as the US rental industry gathered in Orlando for the annual Rental Show and follows Platinum’s €800 million acquisition of Volvo Rents in December last year.

“We have worked closely with the management team to ensure a seamless transition and we are excited to help the business achieve new levels of success,” said Louis Samson, the partner at Platinum Equity Partner who led the transaction team.

“We are excited about BlueLine’s prospects and are committed to helping it thrive as an independent company with a new identity.”

BlueLine rents Volvo compact equipment – including backhoe loaders, skid steer loaders, compact wheel loaders, compact excavators and compaction equipment – as well as other small and medium sized equipment.

The company operates from more than 130 locations in North America.