Diversified launches new brands

Diversified’s LineWise brand includes a variety of lineman tools, such as energized line lifters, auxiliary arms, phase lifters, temporary conductor supports, insulated work platforms and pole pullers. All products under the LineWise name have been field-tested and approved by transmission and distribution maintenance professionals, the company said.

All products under the LineWise and Liftwise brands were previously marketed under the Diversified Products name. They have been developed over the last 15 years by Diversified Product Development, a long-time provider of conceptualization, engineering and fabrication services that specializes in the utility, construction and related industries, according to the company.

“We have been developing field-proven lineman tools and fall-arrest products for many years, but the Diversified name didn’t clearly reflect our specialized offerings,” said Ray Fritel, president of Diversified Product Development. “Now, we’re launching the LineWise and LiftWise brands as a commitment to our key markets so that we can provide more clarity and better cater to specific audiences.”

The LineWise and Liftwise brands will be officially revealed at the 2013 ICUEE tradeshow and exposition, October 1-3, in Louisville, KY.