Effer and Atlas agreement goes global

Since joining forces in 2012 for the distribution of Effer cranes in the UK market, the co-operation between Effer and Atlas has expanded on a global scale.

The latest expansion will mean that Effer cranes will be sold, serviced and supported by Atlas dealers in different countries.

Atlas owner Fil Filipov said, “This new partnership with Effer represents a natural and logical move for Atlas. By complementing the existing Atlas crane range mainly focused on the building sector, it allows us to use our loader crane experience and expertise to great advantage, and at the same time, put our German network at the disposal of Effer customers with a new opportunity in the large crane segment for the Atlas customer.”

Lorenzo Cipriani, Effer owner, said, “Effer and Atlas are ideal partners and complement each other’s strengths. Atlas has an optimal service organisation in the UK and Germany; Effer builds high quality knuckle boom cranes which are focused in the many sectors outside the classic building sector but with a specific expertise on long reach cranes as needed in the German roofing supply business.

“Both companies have experience in their respective fields and, together, will bring a new dimension to the marketplace with the strongest product portfolio from 1 to 300 tonne-metres and the strongest after sales support in the German marketplace and elsewhere in the world.”

At Bauma this year Atlas will present a new Atlas AK 955, built by Effer with Atlas colours and brand.

Effer cranes will be offered for sale by Atlas in Germany and other global markets in the familiar Atlas orange colours, but will continue with the Effer yellow and Effer brand in UK.