ERA holds 'face to face' meetings between rental companies and OEMs

By Murray Pollok22 April 2015

ERA secretary general Michel Petitjean

ERA secretary general Michel Petitjean

The European Rental Association (ERA) has organised a number of ‘face to face’ meetings between major European rental companies and equipment manufacturers during Intermat.

The meetings, involving ten leading OEMs and rental companies including Cramo, Ramirent, Boels, Kiloutou and Zeppelin Rental, are designed to create a dialogue between the rental sector and manufacturers on the particular needs of rental companies.

The format of the meetings was two groups of rental managers each meeting five different OEMs in separate sessions, allowing each OEM to speak confidentially to the rental companies.

The meetings were the idea of ERA’s Equipment Technology committee and followed pilot meetings with five OEMs held in Antwerp in October last year.

Michel Petitjean, ERA’s secretary general, told IRN that meetings had been very successful, and that it wasn’t about giving selected manufacturers privileged access to rental companies, but rather to start to influence the wider manufacturing community to consider the needs of rental companies.

“The meetings really made a lot of progress”, said Mr Petitjean, “We have definitely accomplished something. The workshops will provide mutual benefits.” Topics discussed included product design, safety devices, limiting the risk of damage to products and standardisation issues.

The OEMs involved in the meetings were mainly general equipment suppliers, but around a third were aerial platform manufacturers. Most were ERA members, but not all.

Further meetings are planned before the end of the year.

Latest News
Custom Truck makes Canadian acquisition
US-based utility equipment rental and sales company Custom Truck One Source, Inc has completed the acquisition of HiRail Leasing Group for US$46.0 million. The deal includes HiRail Leasing, Northshore Rail Contracting and Heavy Equipment Repairs. HiRail is one of the largest road-rail equipment rental companies in Canada, with 600 units in its fleet, including light-, medium- and heavy-duty trucks fitted with a wide range of attachments. It serves Canada’s railways and rail contractors from two locations in Ontario and Alberta.
Jörg Bachmann joins Lectura
Bachmann returns to construction equipment industry with Sales Director role at Lectura
Vinci awarded contract for road project in New Zealand
Vinci will be responsible for the design and construction of the Takitimu North Link south-east of Auckland