ERA welcomes new members

18 December 2019

The ERA is very pleased to welcome STILL, Alias and Irdeto as new members! Still has joined the ERA as a direct member, and Alias 2K and Irdeto as associate members.


STILL GmbH is one of the leading suppliers of forklift trucks, platform trucks and tractors, plus the latest Intralogistics systems. With around 9,000 employees, four production plants, 14 branches in Germany, 17 subsidiary companies abroad, and a dealer network consisting of 246 dealers worldwide, STILL is successfully active on an international scale.

STILL is joining the ERA as a rental company since the company rents forklift trucks and warehouse equipment. STILL has a rental fleet of 33,000 trucks in over 70 different categories across Europe and a large range of special equipment and attachments.

For more information about STILL Rental, please visit their website,

Alias SRL is a company based in Tuscany, Italy, designing and developing websites, software, visual identity systems, mobile Apps and digital marketing campaigns. For many years, Alias has been serving clients in the rental industry, and working in collaboration with the Italian rental association, Assodimi, and later with the ERA.

For more information about Alias, please visit their website,

Irdeto Security BV, based in the Netherlands, is a company specialising in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport and IoT (Internet of Things) connected industries.

Irdeto is now entering the construction equipment industry. They believe that “digitising the operation of rental is the key to a fully tuned rental business”. Providing endless keys and customised access control, they aim to enable their customers to create stand-alone solutions, integrated payment and even performance-based offerings and pricing.

For more information about Irdeto, please visit their website,

For more information on membership of the ERA, please contact the ERA team at

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