HMF UK driving to increase market share

By Alex Dahm27 October 2010

HMF UK sales team comprising Andy Rigby, sales manager (foreground) and, from left, account managers

HMF UK sales team comprising Andy Rigby, sales manager (foreground) and, from left, account managers Andy Ward, Kevin Bassindale and Graham Cheesman, and sales co-ordinator Stuart Stockwell

Hydraulic loader crane company HMF (UK) has launched a drive to increase its share of the UK market.

Its first dealers have been appointed and there are two new loader cranes.

Peterborough-based HMF (UK) is working to raise its profile and increase sales. Key to the company's aggressive new strategy are realignment of its prices, reorganisation of the sales force and the appointment of its first dealers. First to sign-up were dry freight bodybuilder Bevan Group, of Halesowen, West Midlands, and South East Cranes, of Walton on Thames, Surrey. A dealer to cover the Midlands will be announced soon and discussions are under way with potential partners in Scotland.

"These are exciting times for our business," said Andy Rigby, HMF (UK) sales and service manager. "Not only do our loaders offer unrivalled build quality, they also represent the 'cutting edge' in terms of technology. "For example, whereas some competitors have only begun fitting their own systems to prevent vehicles from overturning in response to safety legislation introduced on 1st January 2010, HMF launched EVS (Electronic Vehicle Stability) no less than 12 years ago. This means our system is now thoroughly proven in operation, while the fact that it also incorporates our unique, load-dependent functionality allows operators to maximise productivity."

The new cranes are the 38 tonne-metre HMF 3820-K and the 47 tonne-metre HMF 4720-K. Up to eight hydraulic extensions can be specified giving a reach up to 21.4 metres. Both have the RCL 5300 Safety System to prevent overloading.

An option on the new cranes is the latest dynamic version of the EVS (Electronic Vehicle Stability) system that calculates the extent to which the load on the back of a truck can also act as counterweight to maximise capacity without risk of tipping.

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