Hyundai on the road

Hyundai Construction Equipment held its first ‘road show' at Nolgonda, Andhra Pradesh in India this month. The Korean construction equipment manufacturer has embarked on a series of customer events throughout India to promote the product line that it's now manufacturing in the country.

At the first event, the company demonstrated its new R210-7 excavator, developed specifically for the Indian market. As well as demonstrations, local construction professionals were invited to take the controls themselves, to get a hands-on feeling for the equipment.

"The R210-7 excavator is a very interesting machine," said Kanayat Narashimha Rao of Granite Construction. "I was particularly impressed by the excellent fuel efficiency of this new model."

Hyundia Construction Equipment opened a manufacturing facility in India last November, and now that ‘localised' equipment is flowing off the production lines, the company is committed to running a series of positive promotional activities to gain a strong presence in the Indian construction market.