Leguan Lifts rebrands
By Euan Youdale11 January 2021
Spider lift manufacturer Leguan Lifts, a subsidiary of the Avant Tecno from Finland, has refreshed its branding with a new logo and corporate design.
This vibrant logo is designed to represent technological innovation and modern design across its new generation range of products.
“The new brand image is designed to convey a message of an industry-leading self propelled access platform manufacturer,” said a company spokesperson.
“The elements of the new logo reflect the core product in a recognisable way, and the consistent use of the brand colors ensures strong impact for the brand’s visual identification.”
The green represents Leguan Lifts’ founding colour scheme, while the entire image is designed to be used in harmony across the Avant group’s subsidiaries.
The design of the brand materials has also been enhanced to align them for use with digital media and offline platforms. The changeover will be implemented step-by-step, starting with North America, with the rest of the world following during the first half of 2021.