New Zoomlion Europe general manager

Premium Content
Ian Cameron

07 June 2021

Babiceanu to oversee development of several products

Petre Babiceanu is the new general manager of Zoomlion Europe for the development and co-ordination of the tower crane, mobile crane, forklift and aerial platform business.

Petre Babiceanu

His first post was at Terra Holding as country manager, when he was responsible for setting up the group’s business in Romania. He later acted as South-East Regional director and then as Group general manager for Lifting Machinery, overseeing the development and distribution of various brands in the construction sector and starting a new lifting division.

Zoomlion said his arrival is part of a development plan for the Zoomlion Europe company, founded in 2018 as a European hub for the production and distribution of Zoomlion branded product lines.

Zoomlion Europe Zoomlion Terra Holding general manager lifting machinery business Petre Babiceanu Zoomlion tower crane Zoomlion mobile crane Europe Romania
Southwest Industrial Rigging gets new owner and leadership team
Entering a new era but aspiring to continue Harry Baker’s legacy
Trail King debuts automatic kingpin steering trailers
New trio hailed as a fundamental shift in heavy-haul equipment design
How a modular test system overcame a genset bottleneck
When rising demand threatened to outpace a genset manufacturer’s testing capacity, a modular test cell bridged the gap – and laid the groundwork for future growth.