Panel announced for ‘Hidden Cost of Heat’ webinar

Automatic cooler package cleaning helps keep performance consistent and eliminate equipment stoppages for cleaning or overheating

“The Hidden Cost of Heat: Smarter Cooling as a Competitive Advantage” takes place on November 12, 2026, at 9am EST / 8am CST.

Mark McDonald

The webinar panel brings together commercial, customer and engineering perspectives.

Mark MacDonald, Director of Commercial Relations & Sales Manager, North America, works with OEMs, dealers and equipment owners on cooling solutions that support uptime and productivity.

Jannick Coenen, Sales Manager, Europe & Overseas Distribution, brings experience of customer needs across European and international markets.

Lee Armstrong, Team Lead, Application Engineering North America, supports OEMs with cooling system design and performance optimisation.

Jannick Coenen

Reducing the total cost of ownership

The discussion will examine an often-overlooked influence on machine performance: the cumulative cost of inadequate cooling.

Dust and debris accumulating in cooling packages can create problems that extend beyond overheating, affecting maintenance demands, productivity and operating costs.

For equipment owners, the session will explore how cooling decisions can influence uptime, component life and total cost of ownership.

Lee Armstrong

For manufacturers, it will address the challenge of balancing greater machine performance with lower fuel consumption, reduced noise and more compact engine compartments.

The panellists will also consider how increasing automation changes thermal management requirements, particularly for machines expected to work longer hours with less human intervention.

Attendees will have the opportunity to submit questions during the live session, with time reserved for audience Q&A.

Register here for this free event