Power Logistics names European director

UK-based power rental specialist Power Logistics, which provides site electrics, stage power and project management and lighting for live events, has appointed Patrick Elissen as its new European director, as part of a major expansion into the European market.

Power Logistics appoints Eurpean director as it opens its first office in Mainland Europe (Left to right: Pete Wills, Beverly Wills, Jack Wills and Patrick Elissen). (Photo: Power Logistics)

Described as an “experienced international sales and marketing professional”, Elissen will head up the company’s new office in Maastricht, Netherlands, and will lead the company’s “ambitious” EMEA operations.

Speaking of the company’s growth plans, Patrick Elissen said, “Power Logistics’ reputation in the provision of temporary event power is beyond impressive for a business of its size.

“Its commitment and market-leading approach to driving forward sustainable solutions is very exciting and something that I believe there is a real need for both within mainland Europe and the wider worldwide market.”

“The prospect of implementing energy management solutions and integrating technology that positively impact on an event’s carbon footprint whilst focussing on cost efficiencies will be an attractive proposition for organisers, promoters and production companies.”

Known for supplying temporary power to major events including the London Marathon, the Platinum Jubilee celebrations and the Commonwealth Games, Power Logistics’ establishment of the Maastricht office is strategically located within easy reach of Europe’s major cities.

The opening of the office comes just three months after that of the company’s new permanent facility in Cork, Ireland.  

The Cork facility, which further supports the company’s events and entertainment customers in the country, was the expansion of Power Logistics outside the UK market.  

Pete Wills, Power Logistics’ founder and director, said, “We’ve identified that having dedicated offices within the EU was essential to our planned expansion and adding someone of Patrick’s calibre to the team is another step towards achieving our goals.

“Maastricht couldn’t be a better location. It’s perfectly positioned to target event projects across the EMEA region and beyond.”