Question of the month October 2009

By Chris Sleight20 October 2009

Is your organisation seeing direct competition from Chinese companies in the European market?

Is your organisation seeing direct competition from Chinese companies in the European market?

In October, CE asked respondents whether they were starting to see competition in Europe from Chinese companies. Although the largest group - 43% of respondents said they were not seeing any Chinese companies either come into the market or start to win work, the remainder voiced some concern.

Some 35% of respondents said there were competitors from China present in Europe, but that they were not yet seeing genuine competition. However, a further 23% of respondents said Chinese companies were presenting a genuine competitive threat in European countries.

This prompted the question of how these new entrants are changing the landscape in Europe. As one respondent put it, "Do Chinese products/services compete just on price or do they offer new differentiation?"
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