Ramirent refreshes brand image

Ramirent has updated its branding to reflect a repositioning of its business. The company said the refreshed look reflected the fact that it offered “more than machines”, and described itself as a knowledge-based company.

The updated identity includes a new version of the logo (see left) as well as a new design of its website.

Magnus Rosén, Ramirent’s President and CEO, said the company had undergone significant changes in the past few years; “As we have introduced new services, our brand is also evolving.

“Ramirent’s personality is captured in a brand position we call ‘more than machines’. It highlights the knowledge and experience of Ramirent employees delivering rental solutions that improve safety and productivity for customers in various industries.”

The rebranding coincides with Ramirent’s 60^th anniversary this year. Mr Rosén said the new branding “symbolises our commitment to modernise and innovate.”