Ranger Equipment relinquishes Dino distribution

29 September 2009

Dinolift's new compact crawler, Dino 185XTC is designed for rough terrain.

Dinolift's new compact crawler, Dino 185XTC is designed for rough terrain.

UK access equipment dealer, Ranger Equipment, has pulled out of its UK distribution agreement with the Finnish platform manufacturer, Dinolift.

The Chesterfield-based company says that the introduction of Dinolift's first XTC crawler creates an unfortunate conflict with its UK distribution activities for Teupen, the German tracked spiderlift manufacturer.

Ranger Equipment MD, Steve Hadfield, said, "Reluctantly, we have acknowledged that Dinolift's launch into crawler-mounted platforms compromises us strategically and commercially in terms of our distribution of Teupen's range of Leo tracked spiderlifts. The Leos have been at the core of our market proposition - premium engineered access - since we started in 2004. Dino's diversification created a point of direct competition with Teupen which we could not have sustained."

Ranger took on UK distribution of Dinolift's product line just over a year ago, seeing an opportunity to add a high specification trailer-mount range to its offering. Mr Hadfield said that he wished Dinolift all the best in appointing a UK distributor who would provide a better fit with its evolving product direction.

He added: "We will now concentrate our efforts on promoting the wide and dynamic range of platforms we have through our dealerships with Teupen, Aichi and PB Liftechnik."

Ranger Equipment is currently busy with significant launches from all three suppliers: the Leo 13GT 13m working height (w/h) entry-level spiderlift from Teupen; Aichi's new Global Series 12m/14m w/h wheeled and tracked articulated booms; and the new ES self-levelling series of 13m to 22.5m w/h scissors from PB Liftechnik.

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