Samoter Demo Days postponed

By Mike Hayes09 July 2021

Debut Italian quarry event for construction equipment will not go ahead, due to Covid uncertainty

Samoter, Verona, Italy, 2014

Veronafiere, organiser of Italy’s Samoter Demo Days – Outdoor Edition, has decided to postpone the debut event, which was due to be held in a quarry between 30 September and 2 October this year.

The Demo Days will now be replaced by a Samoter Day – an appointment with training and professional updating for companies and operators.

Veronafiere was also keen to reaffirm that the Samoter exhibition is now set to go ahead at the Verona Exhibition Centre, on the newly-announced dates of 3-7 March, 2023.

Samoter’s organisers took the decision to push back the main exhibition amid the complexities of an Italian construction market which boomed at the beginning of the year, but is still suffering from the supply chain issues brought about largely by the coronavirus pandemic.

Giovanni Mantovani, CEO of Veronafiere, said, “An unforeseeable scenario obliged the construction machinery sector to implement a sudden change of direction. This is why we considered postponing Demo Days. We will now work with even more effort on the next edition of SaMoTer by recalibrating a new approach during the run-up to the exhibition.”

Mirco Risi, President of Unacea, the Italian construction equipment association, said, “We are seeing significant growth in the market, but in a very complex context characterised by changeable and uncertain dynamics. Under these circumstances, we take a positive view of Veronafiere’s approach in not forcing the market and proceeding in close harmony with the sector.”

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