Straightpoint names distributor in African markets

By Katherine Weir09 May 2016

Dave Mullard, business development manager at Straightpoint, welcomes Anchor Industries as the compa

Dave Mullard, business development manager at Straightpoint, welcomes Anchor Industries as the company’s new African markets distributor

UK load measurement equipment company Straightpoint has named Anchor Industries as a distributor of its force measurement, load monitoring and suspended weighing load cell equipment in South Africa, Mozambique, Namibia, Botswana, Zimbabwe and Zambia.

Cape Town, South Africa-based Anchor provides engineering services and equipment for marine and lifting to local and international clients.

Dale Hutcheson, managing director at Anchor Industries, said, “We are excited to announce the addition of another world-class brand to our product range. Unlike other load cells available on the market, the high IP rating of Straightpoint load cells means they are impervious to the harshest weather conditions and may be left in place during a lift just like any other item of rigging hardware.”

Dave Mullard, business development manager at Straightpoint, added, “Africa is a strategic marketplace for us and Anchor is active in major hubs that will be key to our continued growth in the region. Leveraging its lifting, rigging, marine and offshore contacts, whilst harnessing an intrinsic understanding of load cells and below the hook equipment, the whole Anchor team are perfectly placed to represent us.”

Mullard expects Anchor’s contacts to take a keen interest in Straightpoint’s expanded range of ATEX and IECEx equipment that meets Zone 0, 1 and 2 hazardous area classifications. The Radiolink Plus, compression cells, shackle cells, load pins and the running line dynamometer (for monitoring line tension on winches), are particularly well suited to the work of oil and gas end users in the region, he explained.

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